Voxly Vision
Every ad, checkedbefore it goes live
Voxly Vision checks every ad, from campaign assets to the social and influencer posts you don't fully control, against two rulebooks: the regulator's and your own. Then it shows your team exactly what to fix. Humans still sign off. They just stop waiting.
before it goes live
Voxly Vision
Covers the ASAEvery ad checked against the UK CAP Code, the rules the ASA enforces.Voxly VisionFCAFinancial Conduct AuthorityCovers the FCAFinancial promotions checked against the FCA's rules before they go out.One report, every rule
Voxly Vision reviews your content against advertising codes and your own responsible marketing rules, all in one pass.
Voxly Vision describes the asset, checks it against every framework you've switched on, and marks each rule pass or flag with the clause behind it.
Covers almost every UK ad that isn't on TV or radio: social posts, influencer content, websites, emails and print.
Every ad for credit, savings, insurance, investments or crypto must be fair, clear and not misleading, and approved by an authorised firm.
If an ad uses AI-generated people, voices or scenes that look real, EU audiences must be told. Fines reach €15m or 3% of global turnover.
Upload your internal code and every asset is checked against it too, side by side with the regulations, in the same report.
Built for everyone in the sign-off chain
From the brand manager briefing the agency to the developer building the next creative tool.
Launch campaigns fast without the "who approved this?" moment.
For creatives and creative strategists: deliver bold work that's already been checked.
Govern every market at the speed and volume of AI content.
Screen every ad first, so you only see what needs a lawyer.
Bring agentic AI into marketing without adding new risk.
Escalated ad sign-off, from three days to one hour
How we piloted AI creative reviews with Diageo, and built Voxly Vision on what we learned.
We spent around two years building an AI compliance agent called Dominic for Diageo. Before the pilot, each ad took 5 to 10 minutes to review, and escalated ads could take three days or more to sign off. As the business started to introduce AI-generated content, compliance and sign-off were in danger of becoming a bottleneck.
Dominic was trained on the Diageo Marketing Code, the rulebook behind brands like Johnnie Walker, Baileys and Guinness. It flagged anything risky with the exact rule it broke, and left the final call to a human.
Read the full case study →Your rules, not just the regulator's
Most compliance tools stop at advertising regulation. Voxly Vision goes further, checking your own responsible marketing code: what you can say, how you say it, and who you say it to.
Your marketing code
Any responsible marketing rule you've written down, checked on every asset.
Required messages
Responsibility lines and disclaimers present, and big enough to read.
Off-limits themes
The topics you never touch, flagged wherever they turn up.
Approved claims
Only the claims you've approved and can back up.
Audience rules
Who appears in shot, and who the ad is aimed at.
How you say it
Tone and moderation, so nothing ever encourages excess.
What the regulator is looking at
Weekly breakdowns of ASA rulings and what brands are posting, so your team can spot problems before the regulator does.
Built for regulated categories
Every ad answers to the CAP Code and consumer law. We add the specialist rules for your sector.
CAP, BCAP and Portman checks for spirits, beer, wine and RTDs.
CAP, BCAP, LCCP and 25+ checks for operators and affiliates.
Health claims and medicines checks for supplements, food and pharmacies.
FCA promotion checks for banks, lenders, insurers, investment and crypto firms.
Vape, nicotine pouch and tobacco checks ahead of the 2027 ad ban.
Any other brand: CAP, BCAP and consumer law.
Questions, answered
Does Voxly Vision approve ads automatically?
No. It produces a report that shows what passes, what doesn't and why. A person on your team always makes the final sign-off decision.
Which rules does it check against?
Advertising regulations such as the ASA, FTC and TTB, industry codes such as Portman, DISCUS and IARD, and your own responsible marketing code.
What can it review?
Images, video and copy: social posts, display ads, packaging, video spots and the small print.
Can it check influencer and creator posts?
Yes. Check a live post or a whole brand feed with the Chrome extension, or drop in the creative before it goes out. It looks for ad disclosure, who's in shot and the claims in the caption.
Do we need new software?
No. It works in Slack, Microsoft Teams, Bynder and Sitecore, through our API and MCP server, or in a simple web app.
How accurate is it?
Over 90% agreement with expert reviewers in our Diageo pilot. It works best when your guidelines are clearly written down.
Which industries is it for?
Any brand that advertises. Every ad answers to the CAP Code and consumer law, and we add specialist rules for alcohol, gambling, health and supplements, financial services, and tobacco and vapes.
Faster sign-offwithout the risk
See Voxly Vision review your own creative in a 30-minute demo. Bring a campaign you're worried about.
Where ads actually get caught
Social and influencer content is where regulators look hardest. Voxly Vision checks your brand feeds and your creators' posts, not just the assets you sign off.
Check the feed, not just the file
We watch this space every week: Feed Check reviews what brands post, and Regulator Radar covers what the ASA rules on.